![\"\"](\"http:\/\/stateofthenation.co\/wp-content\/uploads\/2020\/08\/3QIB3YQ4F5BSVCZUWE5Y3RFOD4.jpg\")
<\/p>\n<\/p>\n
By Joe Martino
\nCollective Evolution<\/p>\n
What Happened:\u00a0<\/strong>The US Federal government in collaboration with Yale University held clinical trials to determine what the best messaging would be to persuade Americans to take the COVID-19 vaccine when it is ready. The news of this study does show an interest in finding the best way to persuade people into an ideal decision for the Federal government, and likely vaccine makers, and it also shows that a mandatory vaccine campaign may still be the plan B down the road, as opposed to plan A.<\/p>\n The official title of the trial is, \u201cPersuasive Messages for\u00a0COVID-19<\/span>\u00a0Vaccine<\/span>\u00a0Uptake: a Randomized Controlled Trial, Part 1.\u201d<\/p>\n According to the brief summary for\u00a0trial:<\/a><\/p>\n This study tests different messages about vaccinating against COVID-19 once the\u00a0vaccine<\/span>\u00a0becomes available. Participants are randomized to 1 of 12 arms, with one control arm and one baseline arm. We will compare the reported willingness to get a COVID-19\u00a0vaccine<\/span>\u00a0at 3 and 6 months of it becoming available between the 10 intervention arms to the 2 control arms.<\/p>\n Study participants are recruited online by Lucid, which matches census based sampling in online recruitment.<\/p><\/blockquote>\n The study essentially looks at the best possible messaging that can be used on Americans, ranging from expressing vaccine benefits, to using messaging about economic impact, making someone feel guilty or embarrassed for not taking the vaccine, and so on.<\/p>\n The study looked at around 4000 participants aged 18 years and up, all of whom had to be US residents of course.<\/p>\n The various \u2018arms\u2019 used in the study when it came to messaging were as follows:<\/p>\n Other: Control message Interestingly, the study also looked at various social elements involved in vaccination, see below:<\/p>\n Primary Outcome Measures\u00a0<\/i><\/span>\u00a0:<\/p>\n Secondary Outcome Measures\u00a0<\/span>\u00a0:<\/p>\n Why This Matters:\u00a0<\/strong>As more credible information about vaccinations and their associated dangers circles the internet and informs people, their choice to not vaccinate in certain situations is increasing. As\u00a0noted by The World Health Organization<\/a>, even doctors are starting to question and have a lack of trust in vaccines. Because of all of this, I believe pharmaceutical companies now have to work harder to convince people to get vaccines so their profits can stay where they are at. We are seeing the power of free and open media. You can likely guess you would not see a story like this nor honest coverage about vaccines in mainstream media.<\/p>\n The Takeaway:\u00a0<\/strong>Humanity is waking up to truths that have long been held hidden behind the lack of honest media and government. As we begin to understand what is truly going on behind the scenes, we are beginning to ask even deeper questions. Why have we not be told the full story? Why do we give up our power to those who do not have our best interests at heart? What role are they playing in the awakening of humanity? Who are we? Why are we truly here and why are we not thriving as a global society? What is truly holding us back?<\/p>\n These questions lead us inwards to explore the true nature of who we are. Do we really lack the solutions in our world to allow humanity to thrive? Or is it that human consciousness is suppressed and stuck in a story of separation?\u00a0Raising human consciousness<\/a>\u00a0is the solution we\u2019re looking for.<\/p>\n
\nOther: Baseline message
\nOther: Personal freedom message
\nOther: Economic freedom message
\nOther: Self-interest message
\nOther: Community interest message
\nOther: Economic benefit message
\nOther: Guilt message
\nOther: Embarrassment message
\nOther: Anger message
\nOther: Trust in science message
\nOther: Not bravery message<\/p><\/blockquote>\n\n
\n\n
This is a self reported measure, immediately after the intervention message, of the likelihood of getting a COVID-19\u00a0vaccination<\/span>\u00a0within 3 months and then 6 months of it becoming available. During analysis, responses among those assigned to different intervention messages will be compared to those in the control group.<\/div>\n<\/li>\n<\/ol>\n<\/div>\n<\/blockquote>\n\n
This is a validated scale. This scale will be used to assess the impact of the messages on\u00a0vaccine<\/span>\u00a0confidence. (Outcome assessed only for the half of the sample that answers these items post-treatment)<\/div>\n<\/li>\nThis is a measure of a willingness to persuade others to take the COVID-19\u00a0vaccine<\/span>.<\/div>\n<\/li>\nThis is a measure of a comfort with an unvaccinated individual visiting an elderly friend after a\u00a0vaccine<\/span>\u00a0becomes available<\/div>\n<\/li>\nThis is a scale composed of 4 items measuring the trustworthiness, selfishness, likeableness, and competence of those who choose not to get vaccinated after a\u00a0vaccine<\/span>\u00a0becomes available.<\/div>\n<\/li>\n<\/ol>\n<\/blockquote>\n