\u201cWokeness is a problem,\u201d he told me, \u201cand we all know it.\u201d\u00a0<\/strong>According to Carville, Democrats are in power for now, but they also only narrowly defeated Donald Trump, \u201ca world-historical buffoon,\u201d and they lost congressional seats and failed to pick up state legislatures. The reason is simple: They\u2019ve got a \u201cmessaging problem.\u201d<\/p>\nThat \u201cmessaging problem\u201d is that Democratic issues and ideas do not resonate with a majority of Americans.<\/strong>\u00a0Nor does his description of Donald Trump. It\u2019s hard to believe 70 million people voted for a \u201cbuffoon.\u201d<\/p><\/blockquote>\nThis has been the problem with the Democratic Party since before Clinton: their failure to understand how ordinary Americans think and what motivates them.<\/p>\n
Carville:\u00a0Wokeness is a problem and everyone knows it.<\/strong>\u00a0It\u2019s hard to talk to anybody today – and I talk to lots of people in the Democratic Party – who doesn\u2019t say this.\u00a0But they don\u2019t want to say it out loud.<\/strong><\/p>\nVox Reporter Sean Illing: Why not?<\/p>\n
Carville:\u00a0Because they\u2019ll get clobbered or canceled.<\/strong>\u00a0And look, part of the problem is that\u00a0lots of Democrats will say that we have to listen to everybody and we have to include every perspective<\/strong>, or that we don\u2019t have to run a ruthless messaging campaign. Well, you kinda do. It really matters.<\/p>\nI always tell people that we\u2019ve got to stop speaking Hebrew and start speaking Yiddish. We have to speak the way regular people speak, the way voters speak. It ain\u2019t complicated. That\u2019s how you connect and persuade. And we have to stop allowing ourselves to be defined from the outside.<\/p><\/blockquote>\n
All politicians, right and left, have been cowed by the mob. Corporations, non-profits, unions \u2014 every American institution has been co-opted by internet ruffians and screeching radicals.<\/p>\n
<\/div>\n
It doesn\u2019t help that the Democrats are seen as a party of coastal elites.<\/p>\n
Illing: I hear versions of this argument about language and perception all the time, James. It\u2019s an old problem. What\u2019s the solution?<\/p>\n
Carville: That\u2019s why I\u2019m doing this interview. Lots of smart people are going to read it, and hopefully they can figure out that which I can\u2019t. But if you\u2019re asking me,\u00a0I think it\u2019s because large parts of the country view us as an urban, coastal, arrogant party, and a lot gets passed through that filter. That\u2019s a real thing. I don\u2019t give a damn what anyone thinks about it \u2014 it\u2019s a real phenomenon, and it\u2019s damaging to the party brand.<\/strong><\/p><\/blockquote>\nI know from communicating with a lot of professionals that Carville is not alone in his thinking. But all are equally at sea about what to do about it. You can\u2019t suddenly disinvent the internet. And telling some of these people to shut up is akin to professional suicide.<\/p>\n
The mob may be a mindless group of ignorant people but there are those who know exactly what they\u2019re doing and have been learning how to manipulate it. Rep. Ocasio-Cortez is one of them. Patrisse Cullors of Black Lives Matter is another. They have developed a terminology of victimhood to describe their \u201coppression\u201d that resonates far and wide.<\/p>\n
And they aren\u2019t going anywhere anytime soon.<\/p>\n
___
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