{"id":74898,"date":"2021-07-21T18:04:10","date_gmt":"2021-07-21T22:04:10","guid":{"rendered":"http:\/\/stateofthenation.co\/?p=74898"},"modified":"2021-07-21T18:04:10","modified_gmt":"2021-07-21T22:04:10","slug":"black-rifle-coffee-calls-customers-racist","status":"publish","type":"post","link":"http:\/\/stateofthenation.co\/?p=74898","title":{"rendered":"Black Rifle Coffee Calls Customers \u2018Racist\u2019"},"content":{"rendered":"<h1>Black Rifle Coffee Calls Customers \u2018Racist\u2019 \u2013 Received Millions from Liberal \u2018Venture Capitalist.\u2019<\/h1>\n<p><!--more-->By Dustin Nemos<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74899\" src=\"http:\/\/stateofthenation.co\/wp-content\/uploads\/2021\/07\/Black-Rifle-Coffee-Calls-Customers-RacistReceived-Millions-from-Liberal-Venture-Capitalist-640x427-1.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"http:\/\/stateofthenation.co\/wp-content\/uploads\/2021\/07\/Black-Rifle-Coffee-Calls-Customers-RacistReceived-Millions-from-Liberal-Venture-Capitalist-640x427-1.jpg 640w, http:\/\/stateofthenation.co\/wp-content\/uploads\/2021\/07\/Black-Rifle-Coffee-Calls-Customers-RacistReceived-Millions-from-Liberal-Venture-Capitalist-640x427-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em>\u201cIt\u2019s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.\u201d<\/em><br \/>\n<em>\u201cThe racism [expletive] really pisses me off,\u201d<\/em><br \/>\n<em>Like, I\u2019ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.\u201d<\/em><\/p>\n<p>Black Rifle Coffee is quickly losing customers as recent comments made by Evan Hafer and Mat Best, the CEO and Executive VP of Black Rifle Coffee respectively in an\u00a0<a href=\"https:\/\/www.nytimes.com\/2021\/07\/14\/magazine\/black-rifle-coffee-company.html\">interview<\/a>\u00a0with the New York Times, go viral within the MAGA community.<\/p>\n<p>Black Rifle Coffee, which is marketed as as a pro-America, pro-military coffee retailer \u2013 essentially called a large portion of their own customer base racists. Despite the company losing an estimated 3,000 to 6,000 customers when they similarly threw Kyle Rittenhouse under the bus, last year \u2013 the lesson was not learned \u2013 it seems.<\/p>\n<p>Hafer, who admitted that he does\u00a0<strong>not<\/strong>\u00a0believe the myriad claims of election fraud in the 2020 despite the recent Arizona audit revealing a plethora of serious issues, said that despite building his entire brand on being pro-Trump, he is now \u201ca man without a party.\u201d and was according, to the New York Times, \u201creluctant to say much positive\u201d about President Trump.<\/p>\n<p>Both best and Hafer railed in the interview about customers who they claimed were \u201cracist,\u201d including the multi-racial Proud Boys organization, swearing repeatedly, and describing America First supporters as being \u201crepugnant\u201d:<\/p>\n<p>\u201cYou can\u2019t let sections of your customers hijack your brand and say, \u2018This is who you are,\u2019\u201d Best told me. \u201cIt\u2019s like, no, no, we define that.\u201d The Rittenhouse episode may have cost the company thousands of patriotic customers, but, Hafer was unapologetic. \u201cIt\u2019s such a repugnant group of people,\u201d Hafer said. \u201cIt\u2019s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.\u201d<br \/>\n\u201cThe racism [expletive] really pisses me off,\u201d Hafer said. \u201cI hate racist, Proud Boy-ish people. Like, I\u2019ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.\u201d<\/p>\n<p>Hafer went so far as to compared St. Michael the Archangel to white supremacists because it was \u2018reminiscent of the murder of George Floyd.\u2019<\/p>\n<p>Have they been taking critical race theory classes at Black Rifle Coffee, or something?<\/p>\n<p>https:\/\/gab.com\/NemoV\/posts\/106610503305807627<\/p>\n<p>Here are some of those who were detained on January 6th singing the National Anthem from their prison cells each night at 9pm.<\/p>\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?dnt=false&amp;embedId=twitter-widget-0&amp;features=eyJ0ZndfZXhwZXJpbWVudHNfY29va2llX2V4cGlyYXRpb24iOnsiYnVja2V0IjoxMjA5NjAwLCJ2ZXJzaW9uIjpudWxsfSwidGZ3X2hvcml6b25fdHdlZXRfZW1iZWRfOTU1NSI6eyJidWNrZXQiOiJodGUiLCJ2ZXJzaW9uIjpudWxsfX0%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1417326774518652929&amp;lang=en&amp;origin=https%3A%2F%2Fnemosnewsnetwork.com%2Fblack-rifle-coffee-betrays-maga%2F&amp;sessionId=180993c62b088d7e9270a6a3330e2b3e4d0fb7aa&amp;theme=light&amp;widgetsVersion=82e1070%3A1619632193066&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1417326774518652929\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>In December 2017, Sterling Partners, a liberal venture capitalist firm that has donated millions of dollars to Democrats,\u00a0<a href=\"https:\/\/www.keystone-cap.com\/transactions\/black-rifle-coffee-company-inc-raises-growth-equity-with-sterling-partners\/\">invested<\/a>\u00a0in Black Rifle Coffee.<\/p>\n<p>It feels as if they have chosen a side. That of the \u201cWoke\u201d Military Industrial Complex. Best exemplified by the\u00a0<a href=\"https:\/\/www.thegatewaypundit.com\/2021\/06\/read-mao-tse-tung-read-karl-marx-read-lenin-chairman-us-joint-chiefs-staff-mark-milley\/\">General Milley<\/a>\u00a0types.<\/p>\n<p>Why betray their base, and why now? Patriotic loyalty built the brand into the behemoth it is today \u2013 and could easily break the company if lost.<\/p>\n<p>\u201cIn 2015, the company\u2019s revenue was $1 million. By 2019, that figure had grown to $82 million. Last year, the company did $163 million in sales,\u201d the NYT reported.<\/p>\n<p>contrast that to some of Hafer\u2019s statements:<\/p>\n<p>\u201cI\u2019m a man without a party now.\u201d<br \/>\n\u201cWhat I figured out the last couple of years is that being really political, in the sense of backing an individual politician or any individual party, is really f**king detrimental. And it\u2019s detrimental to the company. And it\u2019s detrimental, ultimately, to my mission.\u201d<br \/>\n\u201cYou can\u2019t let sections of your customers hijack your brand and say, \u2018This is who you are.\u2019 It\u2019s like, no, no, we define that.\u201d<\/p>\n<p>I bet General Milley drink\u2019s this junk while he reads Marx.<\/p>\n<p>Get Woke, Go Broke.<\/p>\n<p><strong>Incidentally<\/strong>, our patriot sponsor\u00a0<a href=\"https:\/\/thegreatawakeningcoffee.com\/\">TheGreatAwakeningCoffee.com<\/a>\u00a0has delicious, gourmet quality coffee from\u00a0<a href=\"https:\/\/redpillliving.com\/nemos\">RedPillLiving.com<\/a>\u00a0that is censored, attacked, and demonetized by Big Tech for sponsoring and supporting America\u2019s frontline defenders in independent media. Founded by one of the most censored names in independent media (yours truly) with one purpose in mind.<\/p>\n<p>And as CEO of The Great Awakening Coffee in addition to being a heavily censored citizen journalist and proud American Patriot. I can solidly avow I firmly believe systemic Democrat fraud flipped many seats including a massive win for President Trump, that Kyle Rittenhouse is an American Hero, That Roger Stone did Nothing Wrong, and that Epstein did NOT kill himself. Systemic racism is only a thing if you consider the Democrat Party, the rest of America has no race problems, and America is the Greatest Nation on Earth. Also Capitalism is the most moral economic system ever discovered. Did I miss any sacred cows of the left? Perhaps that\u2019s why we don\u2019t get the millions of dollars from liberal investment groups..<\/p>\n<p><em>Our Specialty, is Waking People Up.<\/em><\/p>\n<p><em>NNN Readers can use code NEMOS for 15% off!<\/em><br \/>\n<em>Send a bag of your old coffee in for FREE replacement, and every order is backed by our Patriot Promise.<\/em><\/p>\n<p><em>Nemos News Network is 100% listener funded. Thank you for your\u00a0<a href=\"https:\/\/nemosnewsnetwork.com\/sponsors\">support<\/a>\u00a0in our mission to Break the Cycle of Fake News.<\/em><\/p>\n<p>___<br \/>\n<a href=\"https:\/\/nemosnewsnetwork.com\/black-rifle-coffee-betrays-maga\/\">https:\/\/nemosnewsnetwork.com\/black-rifle-coffee-betrays-maga\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Rifle Coffee Calls Customers \u2018Racist\u2019 \u2013 Received Millions from Liberal \u2018Venture Capitalist.\u2019<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-74898","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/stateofthenation.co\/index.php?rest_route=\/wp\/v2\/posts\/74898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/stateofthenation.co\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/stateofthenation.co\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/stateofthenation.co\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/stateofthenation.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=74898"}],"version-history":[{"count":0,"href":"http:\/\/stateofthenation.co\/index.php?rest_route=\/wp\/v2\/posts\/74898\/revisions"}],"wp:attachment":[{"href":"http:\/\/stateofthenation.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=74898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/stateofthenation.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=74898"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/stateofthenation.co\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=74898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}