{"id":173116,"date":"2023-06-26T08:10:23","date_gmt":"2023-06-26T12:10:23","guid":{"rendered":"http:\/\/stateofthenation.co\/?p=173116"},"modified":"2023-06-26T08:13:36","modified_gmt":"2023-06-26T12:13:36","slug":"twitterverse-roasts-bud-light-over-new-ad-mocking-its-own-customers","status":"publish","type":"post","link":"https:\/\/stateofthenation.co\/?p=173116","title":{"rendered":"Twitterverse Roasts Bud Light Over New Ad Mocking Its Own Customers"},"content":{"rendered":"<p><!--more--><\/p>\n<hr \/>\n<h3><strong><a href=\"https:\/\/www.zerohedge.com\/markets\/twitterverse-roasts-bud-light-over-new-ad-mocking-its-own-customers\">READ HERE<\/a>:<\/strong> <strong>Like an imbecile in an old slapstick show who goes from banging his head to stepping on a rake, Bud Light on Thursday broke two months of post-Dylan Mulvaney silence on Twitter&#8230;with an ad\u00a0<em>mocking<\/em>\u00a0its core customers.\u00a0<\/strong><\/h3>\n<p><strong>The latest display of self-destructive marketing comes on the heels of the brand posting the worst weekly sales drop<\/strong>\u00a0since<strong>\u00a0<\/strong>Harvard-educated Bud Light marketing VP Alissa Heinerscheid thought it would be a\u00a0<a href=\"https:\/\/twitter.com\/search?q=alissa%20heinerscheid&amp;src=typed_query&amp;f=video\">great idea<\/a>\u00a0to use clownish, male-to-female trans TikTok star Dylan Mulvaney as a brand ambassador for what&#8217;s long been seen as a manly beer\u00a0for hard-working, blue-collar people.<strong>\u00a0In the week ending June 10, sales were off 26.8% off the previous year&#8217;s pace.\u00a0\u00a0<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-173116","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/stateofthenation.co\/index.php?rest_route=\/wp\/v2\/posts\/173116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stateofthenation.co\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateofthenation.co\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateofthenation.co\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stateofthenation.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=173116"}],"version-history":[{"count":0,"href":"https:\/\/stateofthenation.co\/index.php?rest_route=\/wp\/v2\/posts\/173116\/revisions"}],"wp:attachment":[{"href":"https:\/\/stateofthenation.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=173116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateofthenation.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=173116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateofthenation.co\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=173116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}