{"id":28906,"date":"2020-09-20T10:57:51","date_gmt":"2020-09-20T14:57:51","guid":{"rendered":"http:\/\/stateofthenation.co\/?p=28906"},"modified":"2020-09-20T10:57:51","modified_gmt":"2020-09-20T14:57:51","slug":"why-todays-media-makes-us-despise-one-another","status":"publish","type":"post","link":"https:\/\/stateofthenation.co\/?p=28906","title":{"rendered":"Why Today&#8217;s Media Makes Us Despise One Another"},"content":{"rendered":"<h1 style=\"text-align: center;\"><strong>The Post-Objectivity Era<\/strong><\/h1>\n<h3>Summary of &#8220;Hate Inc: Why Today&#8217;s Media Makes Us Despise One Another&#8221;<\/h3>\n<p><!--more-->Matt Taibbi<\/p>\n<p><a class=\"image-link image2 image2-718-564\" href=\"https:\/\/cdn.substack.com\/image\/fetch\/f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F97d269f4-562b-46ca-8217-5483775cb277_564x718.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/cdn.substack.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F97d269f4-562b-46ca-8217-5483775cb277_564x718.png\" alt=\"\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com\/public\/images\/97d269f4-562b-46ca-8217-5483775cb277_564x718.png&quot;,&quot;height&quot;:718,&quot;width&quot;:564,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:434838,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:null}\" \/><\/a><\/p>\n<p><em>From a speech given this week to the\u00a0<a href=\"https:\/\/democracy.psu.edu\/\">McCourtney Institute of Democracy<\/a>, Penn State University:<\/em><\/p>\n<p>We live in a time of incredible political division. Many of us have had the experience of talking to someone whose idea of reality seems to be completely different from our own. It\u2019s become difficult to have an argument in the traditional sense. People with differing opinions are often no longer even working from the same commonly-accepted set of facts. It\u2019s a problem that has a lot to do with changes in how we receive and digest information, especially through the news media.<\/p>\n<p>I\u2019ve worked in the press for thirty years. In my lifetime the core commercial strategy of the news business has changed radically. At the national level, companies have moved from trying to attract one big audience to trying to capture and retain multiple small audiences.<\/p>\n<p>Fundamentally, this means the press has gone from selling a vision of reality they perceive to be acceptable to a broad mean, to selling division. For technological, commercial, and political reasons this instinct has become more exaggerated with time, snowballing toward the dysfunctional state we\u2019re in today.<\/p>\n<p>A story that illustrates how the old system worked involves the first major national news broadcast, the CBS radio program anchored by the legendary Lowell Thomas.<\/p>\n<p>History buffs will know Thomas. His was the iconic voice on those old WWII newsreels:<\/p>\n<div id=\"youtube2-1iWQzQBcc8k\" class=\"youtube-wrap\" data-attrs=\"{&quot;videoId&quot;:&quot;1iWQzQBcc8k&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}\"><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/1iWQzQBcc8k?rel=0&amp;autoplay=0&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>Thomas began doing a\u00a0<a href=\"https:\/\/www.poynter.org\/reporting-editing\/2014\/today-in-media-history-in-1930-lowell-thomas-broadcast-the-first-cbs-radio-daily-newscast\/\">national news program in 1930<\/a>\u00a0and noticed something right away. Years later he explained, \u201cI had quickly discovered that my evening program was a perfect way to make listeners angry. You could step on millions of toes at the same time.\u201d<\/p>\n<p>Thomas had a creative background, having been an adventurer, explorer, and actor who\u2019d toured the world doing one-man shows. He was excited about the possibilities of radio and wanted to find a way to capitalize on its provocative qualities, planning on publishing a book of listener letters called\u00a0<em>Making Millions Angry.<\/em><\/p>\n<p>Thomas\u2019s sponsors balked. One, the magazine\u00a0<em>The Literary Digest<\/em>, asked him instead to \u201cplay things down the middle.\u201d His publisher made him change\u00a0<em>Making Millions Angry<\/em>\u00a0to the lifeless title,\u00a0<em><a href=\"https:\/\/www.biblio.com\/book\/fan-mail-thomas-lowell\/d\/920710568\">Fan Mail.<\/a><\/em><\/p>\n<p>Thomas committed to the \u201cdown the middle\u201d strategy. His news show announced that it sought the widest possible audience through its famous introduction, \u201cGood evening, everybody\u201d:<\/p>\n<div id=\"youtube2-EhXUoul56DM\" class=\"youtube-wrap\" data-attrs=\"{&quot;videoId&quot;:&quot;EhXUoul56DM&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}\"><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/EhXUoul56DM?rel=0&amp;autoplay=0&amp;showinfo=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>Thomas kept his feelings out of things and let audiences supply the emotion. He later called this \u201cletting your listeners make up their own minds.\u201d<\/p>\n<p>We\u2019d call this the \u201cobjective\u201d style of reporting today, and it\u2019s important to understand, this was not about ethics. It was a commercial strategy. The news made its money by attracting the largest possible audience, then allowing advertisers to court that audience. The thinking was, once you started injecting politics into the show, it reduced the number of potential customers who\u2019d be susceptible to advertising.<\/p>\n<p>This would be the template for news for about fifty years. Anchors from Thomas through Dan Rather and Jessica Savitch delivered information in a reserved monotone. Print journalism was written in an even, unemotional, third-person voice.<\/p>\n<p>Beginning in the early nineties, several major changes altered the business forever.<\/p>\n<p>___<br \/>\n<a href=\"https:\/\/taibbi.substack.com\/p\/the-post-objectivity-era-00f\">https:\/\/taibbi.substack.com\/p\/the-post-objectivity-era-00f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Post-Objectivity Era Summary of &#8220;Hate Inc: Why Today&#8217;s Media Makes Us Despise One Another&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28906","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/stateofthenation.co\/index.php?rest_route=\/wp\/v2\/posts\/28906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stateofthenation.co\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateofthenation.co\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateofthenation.co\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stateofthenation.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28906"}],"version-history":[{"count":0,"href":"https:\/\/stateofthenation.co\/index.php?rest_route=\/wp\/v2\/posts\/28906\/revisions"}],"wp:attachment":[{"href":"https:\/\/stateofthenation.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateofthenation.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateofthenation.co\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}