READ HERE: Like an imbecile in an old slapstick show who goes from banging his head to stepping on a rake, Bud Light on Thursday broke two months of post-Dylan Mulvaney silence on Twitter…with an ad mocking its core customers. 

The latest display of self-destructive marketing comes on the heels of the brand posting the worst weekly sales drop since Harvard-educated Bud Light marketing VP Alissa Heinerscheid thought it would be a great idea to use clownish, male-to-female trans TikTok star Dylan Mulvaney as a brand ambassador for what’s long been seen as a manly beer for hard-working, blue-collar people. In the week ending June 10, sales were off 26.8% off the previous year’s pace.