The head of Swatch Group lamented the abandonment of diplomacy as a means to end the Ukraine conflict

READ HERE: The West has double standards when it comes to the Ukraine conflict and is hostile to efforts to end the fighting through diplomacy, Nick Hayek, the CEO of Swiss watch-making giant Swatch Group, told the newspaper SonntagsBlick on Sunday.

“The whole world seems to act only based on ideology. Take the war in Ukraine. We all want this conflict to end. People are dying every day, no matter from which side they are,” the CEO said.

“In the past, people tried to find a solution through diplomacy. Today, you can’t do that anymore, otherwise you will be accused of betraying freedom and democracy.”