The group held a press conference at a Home Depot location in Decatur to announce the launch of the nationwide boycott of the state’s largest public company based in Georgia, with Bishop Reginald T. Jackson saying the company has remained “silent and indifferent” to the plight of voters who face new obstacles to cast ballots.

“We don’t think we ought to let their indifference stand,” said Jackson, who heads the Sixth Episcopal District of the African Methodist Episcopal Church.

The boycott call triggered outrage from Republicans who have complained of a growing “cancel culture” backlash, and coincides with a federal hearing Tuesday featuring testimony from U.S. Sen. Raphael Warnock and voting rights advocate Stacey Abrams urging a sweeping federal law that could pre-empt the Georgia changes.

The boycott demand was the most significant step yet from critics of the new law who have wrestled over how forcefully to push back. Some activists have demanded more strident measures to punish companies that haven’t rejected the new law, while Abrams and many Democratic Party leaders have cautioned that it’s too soon to take that sort of step.

Initially, faith leaders and voting rights advocates singled out several companies they criticized for saying nothing or offering bland statements about election restrictions. After Coca-Cola and Delta Air Lines issued scathing statements opposing a sweeping elections rewrite, the faith leaders shifted their focus to other firms that hadn’t waded into the debate.

The new law requires voters to verify their identification to request an absentee ballot, shortens early voting before runoff elections, curbs the use of ballot drop boxes, tightens the window for requesting an absentee ballot and gives the GOP-controlled Legislature new powers over local election offices.

Gov. Brian Kemp and other supporters say they’re responding to GOP voters who demanded changes in response to former President Donald Trump’s false claims about widespread voting fraud. They say the overhaul restores confidence in the vote and, in some cases, expands mandatory weekend early voting days before the general election.

The governor, who signed the legislation into law last month, called the boycott “absolutely ridiculous” in a social media post on Tuesday. He plans to discuss the “job-killing” boycott at an afternoon press conference at the Capitol.

The critics say the new restrictions are a direct response to stunning Democratic victories in November and January that will make it harder for left-leaning voters, particularly Georgians of color and the elderly, to cast ballots.

Among those calling for the boycott are the Rev. Timothy McDonald III, senior pastor of First Iconium Baptist Church and founder of the African American Ministers Leadership Council; the Rev. Jamal Bryant, senior pastor of New Birth Missionary Baptist Church; and the Rev. Lee May, lead pastor at Transforming Faith Church.

While Coca-Cola chief executive James Quincey and Bishop Jackson convened a closed virtual meeting last week to hash out next steps, Home Depot notably didn’t participate in the meeting.

On Tuesday, a spokeswoman said Home Depot would not respond directly to the boycott announcement and wished to just “underscore” its commitment to voting. Spokeswoman Margaret Smith pointed to the firm’s efforts to help people register to vote and match up employees to volunteer opportunities at the polls.

“We’ve decided that the most appropriate approach for us to take is to continue to underscore our statement that all elections should be accessible, fair and secure,” said Smith, who did not mention the Georgia election law.

Home Depot, which has headquarters in Vinings, has about $130 billion in annual revenue, the most of any company based in Georgia. It has nearly 2,300 retail locations and about 500,000 employees. It was co-founded by Bernie Marcus, a philanthropist and Republican mega-donor, and Arthur Blank, who is now the owner of the Atlanta Falcons.

In addition to speaking out collectively against Georgia’s law, the faith leaders are requesting the companies support litigation that would have the law ruled unconstitutional, lobby against similar legislation in other states, and support federal legislation they say would provide uniformity in voting laws across the country.

McDonald said the boycott could still extend to other companies.

“It definitely will not end with Home Depot,” he said. “We may call other names. We are giving them a chance to get their act together.”