Bud Light Marketing Executive Goes On Leave After Disastrous Trans-TikTok Stunt

READ HERE: Anheuser-Busch InBev has made an abrupt decision to change the marketing leadership of Bud Light just three weeks after the brand attempted to position itself as the king queen of “woke” beers with the help of a transgender TikTok influencer partnership.

Ad Age reported Friday that Alissa Heinerscheid, vice president of marketing for the beer, has taken a leave of absence. Bud Light confirmed she would be replaced by Todd Allen, who was recently the global marketing vice president for Budweiser.


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